Architectural 3D Rendering is a term that’s used a lot in architectural and real estate circles, and if you’re wondering what it is all about, you’re at the right place! This guide will help to demystify the jargon associated with 3D visualization and imagery. You will get some real information on what exactly this term encompasses, and how it can be used to advantage in 2021.
This article shall cover the following areas:
- What is 3D Rendering?
- What is needed to create a 3D Rendering of any object
- Types of Renderings for Real Estate Marketing
- Typical Inputs required for 3D renderings
- How it Works – Process Flow
- Software used for Architectural Renderings
- Prevalent pricing structures in 3D Rendering domain
- Where are 3D Renderings used
Let’s get started right away!
What is 3D Rendering?
3D Rendering is a process by which a photo-realistic image is created using computer software programs. A 3D Rendered Image is a photorealistic output depicting a number of elements, such as the 3D shape, materials and texture, lighting conditions, and the surrounding environment. Rendering is a creative process that is quite similar to photography, as it involves lighting and staging scenes to produce images; however, it differs from photography in that the images being created do not as yet exist in real life!
It’s rightly said that a picture can speak a thousand words! 3D Visualization and Visual Imagery can be used to advantage in the building industry to create Architectural 3D Rendering and Interior Renderings, 3D Floor Plans, Product Renders and Walkthroughs, among other services that add value to designers and Real Estate marketers.
What is needed to create an Architectural 3D Rendering of any object?
To create a 3D image, the following are needed.
1. A 3D Model: This can be created by the artist using the 2D drawings, references, and other inputs that are provided by you.
2. Textures and Material Specifications: The information about texture and specifications of materials, colors, etc that will be used to create the final image.
3. Lighting / Environment: Surroundings of the building or object that you are creating the 3D rendering of. The environment can be the natural surroundings or can be imaginary.
4. Camera Position: In a 3D image, the camera is virtual and the camera angle and position determine the basis on which the image is created.
Types of Renderings for Real Estate Marketing:
3D Exterior Renderings – A 3D Exterior render showcases the exterior façade of the property and its surroundings. You can either choose to focus only on the building view, or you can opt for a render that shows the building in the context of its surrounding neighborhood and features, like the garden, roads, and so on.
Interior Renders – An interior render shows what the interior of the building looks like. The render can focus on one room, or show a view that captures several areas like a lobby, passages leading out from the lobby, and doorways.
Aerial Renders – A 3D Aerial Rendering provides a view from above, and usually shows the surrounding environment as well as the building. This gives a good idea of how the building fits in with the neighborhood.
Floor Plans – A 3D Floor Plan rendering adds depth and perspective to a traditional 2D plan. It allows potential home buyers to visualize the space very clearly, and get a clear understanding of spatial relationships within the building and without.
Walkthroughs – A 3D Walkthrough is in the form of video output and allows the client to virtually walk through the building, even before the actual construction process begins. Clients can get a clear understanding of the property’s layout, and features.