In a competitive environment, product failure rates are required to be as lower as possible. No manufacturer can bear the losses in a market scenario where placing the product at the right time is very crucial.
In such straining situation, how can a manufacturer ensure that his product can survive in a tough competitive market without premature failure?
It requires significant efforts to make sure that the product being planned to launch in the market is well evaluated in terms of design intent, customer feedback, manufacturability, quality and cost-effectiveness. Some of the key areas to concentrate on, in order to minimize product design failure rate are as described below.
Focus on Conceptual Phase
The success of any new product relies mainly on the focus applied by the design and engineering team in the conceptual phase. Selecting the wrong concept directly impacts the design quality and increases the chances of failure. Moreover, it increases design complexity and unnecessarily elongates production time and cost due to design revisions.
As such, it is highly important to focus intensively during the concept development phase. Collaborating with the engineering team and utilizing common product development tools can promote bi-directional communication, that can uplift the concept and bring it to a more realizable and final model.
Do not Narrow Down Design Alternatives
Due to intensive market pressures, usually designers and engineers are forced to narrow down their ideas and design alternatives to few numbers which leads to a compromised design. It is important to evaluate every possible alternatives rather than immediately focusing on one or two good looking concepts. There’s a possibility that other alternatives might perform better and cost less.
Utilize Customer Feedback
When developing a new product, customer feedback is of prime importance. For many industrial customers, aesthetic appearance is of less importance as compared to the product’s design intent and customization.
As such, incorporating customer feedback right from the conceptual stage will help in better finalizing the product model that best suit customer needs as well as allows designers to incorporate required changes in the design to ensure that product do not fail.
Perform Virtual Testing
Computer aided simulation tools allow designers to evaluate their concepts by considering real world conditions without going directly for experimental tests. Virtual simulation such as finite element analysis and computational fluid dynamics help in taking key decisions related to the design and incorporate change immediately.
Since the change can be implemented during the initial design phase, the chances of product failure reduce to minimum. Further, the results obtained through simulations can be validated against physical experiments without going for number of test trials.
Nikunj Patel is a design engineer working with Hi-Tech CADD Services - CAD Design for the past 4 years. He loves designing specialized industrial equipments and can always be found in the lab discussing, brainstorming & tweaking designs.