Alyssa Sittig
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  • San Francisco, CA
  • United States
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Alyssa Sittig's Discussions

Is the Job Vacuum of outsourcing real?

Started Feb 22, 2012 0 Replies

recently read that a lesser-known consequence of outsourcing is the “outsourcing-induced job…Continue

Launching a product is a group sport. What position do you play?

Started Feb 6, 2012 0 Replies

We recently introduced some new products, and it was hectic! (We are in software, so the process isn't even as complicated as it might be for hardware folks.) Throughout the NPI process, I found that…Continue

Are robots taking your job?

Started this discussion. Last reply by arifa anees Oct 7, 2014. 2 Replies

I say no. I think robots will eventually make manufacturing jobs even cooler, and raise the level of thinking, creativity involved with working in a factory. Others disagree, and think that people…Continue


Alyssa Sittig's Page

Profile Information

Arena Solutions
Job Title
Social Media and Content Marketing
Company Website
Your Engineering Focus
manufacturing engineering, electrical engineering, design engineering
I'm Looking For:
Networking, Inspiration, Peer Feedback
Personal Interests
lean startups, MVP, product innovation, wine, travel
Other Website / Personal Site / LinkedIn Profile
Twitter Account

Alyssa Sittig's Blog

Bringing the next hardware startup renaissance

Posted on August 16, 2012 at 12:00pm 0 Comments

Silicon Valley is home to so many software startups, from giants like Facebook and Google in the South Bay to Twitter, Zynga and Salesforce in San Francisco. There seems to be a new app, social network or cloud tool emerging every day.

But software startups don't have all the fun. 

Even though software startups outnumber hardware startups in the Valley, new technologies are opening the door for a hardware startup renaissance. Take the popularity of …


Optimize your designs with the innovation BOM

Posted on June 6, 2012 at 6:15pm 1 Comment

Product development is never as easy as going from “What's the market solution” to “what's the engineering design”  - there are many decisions in the middle that need to be made around the general design, tech requirements, and main components. (For example - - How’s the chassis going to come together, what’s the power supply, how is it going to communicate?)

You probably use Excel for this. At many companies, or on startup teams, you might even find yourselves sitting around in a…


Two rules for rolling revisions up the tree

Posted on May 17, 2012 at 1:28pm 0 Comments

So, in response to the blog post from yesterday, here are two rules that could guide how component revisions impact assembly-level revisions. This is a tricky call to make because if you always let minor changes to low-level parts trigger new revisions  to your top-level product assemblies (and all the intervening  sub-assemblies), you end up…


Should a new component revision trigger a new assembly revision?

Posted on May 15, 2012 at 3:30pm 1 Comment

At Arena, we work with a lot of high-tech electrical-hardware engineers and OEMs. In our thousands of conversations with prospects and customers, here is one of the most common questions we get - - if you revise a component used in your designs, or swap it out for a totally different component, how far up does that revision need to go?

This is sort of a tricky question to answer with some major…


Comment Wall (9 comments)

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At 6:06pm on November 26, 2013, Daniel.Lou said…

This is Daniel from Jevny that professional in 3D printing/cnc machining prototype/plastic injection molding service in China,want to contact you.Thanks

At 2:51pm on February 20, 2012, Ali said…

Hello Alex

That’s wonderful that right now I read your article! As a product designer I found some experiences around my 8 years on product designing (you can see some of my products at here:

actually some heruble experiences, you know I really like the mechanisms and designing of mechanical products, but every time and everywhere that I worked at the companies at past 8 years I figure out that my ideas and my products kill me and my positions at there!! I'm confused and I can't find a solution to fix that! But …

You know my first attempts and challenge always was "the changing the products" and make them better! But that works wrong and finally they convert to the weapon to press me!

3 years ago I work at company they have a product that they product it about last 40 years ago! (A water pump for air cooler) that’s absolutely natural that it has some problems (bad designing, low efficiency, high production process and cost consume and …) I design a new one (design approaches: low at everything!) you can find its presentation video at my page on Google and you tube( ) But this change feedback for meà I forced to leave that company 3days after my public presentation !

After a week I start my new job at a carpet machinery company, after 1 month I design and produce a new machine (Rotary high speed tufting gun):

Then I design another one but I try to control my ignition to intro my new machine to verify the conditions! (Actually I surprised that they must swap me now!) Until now (10 month) they do nothing to say directly me to leave them but they also do nothing to stay with them!

This is the destiny of who he wants to make some changes!!

Yours truly


sorry i cant send a private massage for you, please delete this after reading

At 7:11pm on February 17, 2012, Roger Davies said…

Alex: Nice to meet you. Something off topic. Take a look at this; Let me know what you think.

At 12:01pm on October 27, 2011, Eduard Loiczli said…

I could call you in 2 hours, if you let me know your number.



At 11:10am on October 27, 2011, Eduard Loiczli said…

How is going to be the interview?

by phone?

do you have a phone number?



At 11:51am on October 18, 2011, Jim Lindberg said…
Thanks. Not my best tie, but oh well. ; )
At 4:58pm on October 4, 2011, Mike Wayte said…

Alex, nice article.. super relevant to design engineering and the sometimes massive gap to the production floor.  

This is an issue that has stood the test of time.. all we can do is raise awareness.


Mike Wayte

At 2:55pm on August 24, 2011, Lennie Briese said…
Sorry, I'm not an EE.  I won't be able to help you with this task.
At 6:05pm on August 23, 2011, James Khalil said…

Great to hear from you and thank you for your interest. I am available any time, let's just set up an appointment. Give me a few times which work for you, and I will let you know.

Also, you are welcome to use any of the materials on our may want to look at the "News" section on Last, I am bringing out a white paper next month which will say even more. So, your message is very timely.

I look forward to speaking with you.

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