Launching a product is a group sport. What position do you play?

We recently introduced some new products, and it was hectic! (We are in software, so the process isn't even as complicated as it might be for hardware folks.) Throughout the NPI process, I found that working together as an organization (knowing how sales/marketing/engineering/mfg timelines overlapped, what everyone was doing to work toward project completion) made the process easier. Based on my recent experience, I'd like to share some ways sales and marketing, engineering and operations can... Any tips of your own?

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