We need to be more open to discuss why a design failed

Why did a design fail? This is one of my favorite subjects because it is so rich in information. On my LinkedIn site, there's a discussion starting on this subject. A Design World reader found a 40 min video presentation by Scott Berkun, former design engineer at Microsoft. (http://www.linkedin.com/news?viewArticle=&articleID=124792674&a...) He discusses why designs fail, and, according to him, there are three main reasons: The wrong goals were set, the design failed to meet customer goals, or you never had a chance.
I would love to see more engineers discuss why something didn't work. The opportunity for learning is huge and it would be great to share that knowledge. So, what do you think? Check out Berkun's seminar and then share your insights.

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