When you set out to sell your architectural services, your talent is definitely all-important, but it’s your marketing strategies that will get you noticed. Smart architectural marketing will transform you into a professional who is sought after and whose opinion matters. By marketing yourself smartly, clients will seek your services, and will be proud to name you as their architect.
You will know that you have arrived, when your reputation precedes you! You will get invitations to participate at prestigious design competitions, and with your reputation, are more than likely to win the competition and garner accolades at every event.
In today’s competitive market, just talent alone will not cut it. To stand out from the crowd, you will need strategic marketing plans in place. At the very foundation of all your architectural and real estate marketing efforts are high quality 3D visualization and 3D rendering services.
Not sure how to put your marketing plans into motion? Here are 8 sure-fire ways in which you can embellish your marketing campaigns with CG imagery.
Many architects are just not aware of how important their website is as a marketing tool. Prospective customers who visit their website will definitely get impressed with the wealth of information available on the blog pages, and images of previously executed projects as well as upcoming projects.
Use every opportunity you can to engage with your clients on your website. Completed a villa for a happy family? Post about it. Attained a new certification? Tell your clients about your new qualification. Clinched a new deal for a commercial complex? Let the world know. And don’t forget to post beautifully rendered 3D views of every project, as well. 3D views will grab attention and give insights into the work you do.
A new client will always want to see your portfolio before deciding to hire you for their project. It will display your talent, ideas and the breadth and depth of work you have completed. Every portfolio should have high-res images showcasing your best work.
However, it is not always possible to click photographs of your building projects in the best possible way. Moreover, projects that are as yet unbuilt cannot be photographed to be included in your portfolio. This is where 3D renders can help. Using 3D Visualization software, artists can capture your concepts and ideas and create high-resolution picture-perfect images that show your completed or upcoming building at its best.
If you are creating any sort of presentation to get the buy-in of stakeholders, or writing a white paper or a B2B report that talks about a particular topic of interest, clarifies issues and suggests solutions, then by using 3D images you will be able to get your points across far more clearly to your audience. You can show off your knowledge to a worldwide audience by taking part in architectural conferences, webinars or online events for the architectural community, and you can both show your projects to others, as well as promote your services to potential clients.
For all such presentations, adding 3D CGI to your text will improve the audience engagement, get your project noticed, and help to add clarity to what you are trying to convey.