3D rendering, also known as CGI rendering, is a relatively new phenomenon in the advertising field that many companies are incorporating into their product catalogs. 3D visualization shows the product in a way which highlights its key features, build and strength and helps capture the customer’s imagination.
3D renderings are basically extremely realistic, computer-generated images that are used to show different designs and improve the visual appeal of a product. This technology is getting more and more recognition in the furniture industry, where companies are making 3D images of different models of their products which look completely realistic. They contain all the small details, texture and other minute irregularities that add to the lifelike appearance of the images.
3D images can create a need for a product. These visualizations can put products in such places where they would look extra desirable and the customer might even imagine themselves using it. This works best in the furniture retail business where you can, for example, show chairs that will go perfectly with an office table that you are selling, killing two birds with one stone.