How construction companies use Architectural exterior 3D rendering for business benefits?

Presentation is the most important and more than that - is important the ‘first impression’. A building exterior design creates an impression on those who will see it. Hence in order to sell a building or a property, it is important that it looks great from outside.

Realistic Building exterior rendering and animation

When construction companies make project presentation to their clients, the presentation invariably starts with a view of the building from outside. When the project has not begun and you are at the design proposal and bidding stage, a well prepared 3D model of the building and a photorealistic Architectural exterior 3D rendering view of the building is used.

Architectural exterior modelling and rendering for client presentation may include several elements like:

  • The surrounding landscape, people and parking facility
  • Building exterior rendering with realistic colour, design and textures of the building materials
  • The view and ambience outside the building during day time and night time both (this includes 3D rendering the lighting and shadow effect in day light and artificial light)
  • If there are glass facade, 3D modellers and rendering experts create material maps and 3D reflective surfaces that behave exactly like an actual glass. You can see reflection of the sky, lawn, landscape etc from various camera angles.

Construction companies often use this 3D exterior design imagery beyond the client presentation, onto their marketing materials, catalogues, advertisements, posters, banners, brochures and websites.

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