Rotary Packing Machine has noticed rising demand for customised primary packaging solutions within the pharmaceutical and healthcare industry. It seems it is no longer enough to create stand-out cartons through print design and effects.
Now primary packaging – whether blisters or strips – also needs to be unique for a product to succeed on the market.The relaunch of an iconic painkiller in a clover leaf shaped strip pack demonstrates this new direction branded manufacturers are taking to outperform generic competing products. In this case Romaco Siebler was entrusted with the development of a new strip packaging technology that is capable of producing special geometries.
This is just one example of the design innovation pharmaceutical producers are looking for from their packaging. Suppliers of packaging machinery and services are often confronted with extraordinary requests regarding the Packing machine layout, materials and printing.