Using less Cereal Powder Vertical Packing Machine can be good for the environment, but it can also deliver business benefits by reducing packaging costs. No processor understands these dual advantages better than family-owned MOM Brands, Minneapolis.
MOM Brands, formerly Malt-O-Meal Co., has long focused on keeping packaging and other operating costs down to ensure competitive pricing for its products. A key tactic is to use bags instead of bag-in-box packaging for its ready-to-eat cereals.
Currently about 90 percent of MOM Brands' cereals are packaged in resealable bags. These products include Honey Nut Scooters, Crispy Rice, Golden Puffs and Frosted Mini Spooners. Three Sisters- and Bear River Valley-branded cereals also are packed in bags. The company only uses paperboard cartons if retailers won't accept cereal in bags, or if consumers are so biased against bags that they'd snub the product if it were sold without a box.
The cost component is essential, as MOM Brands' business strategy combines "high-quality cereal, bag packaging and affordable pricing," Fisher explains. A product like MOM Brands' Coco Roos, for example, provides a lower-cost alternative to General Mills Cocoa Puffs.