Attracting customers to your local business has never been easier. It's not just about the leaflets and billboard advertising. You can also use technology to attract people to your business as long as they live or work around where your business is located.
Here are things you need to do to attract the people that matter to your local business:
Have a Website
It is no longer a secret that most customers do online research before entering a store. By ensuring you have a website that is properly optimised for SEO, you can be sure that your target audience will find you. Most importantly, you will want to make sure that you provide contact information such as your address, phone number, email, and business hours on your website.
Help Local Customers Find You Online
If you want your site to appear at the top of the list when local users search for your products and services online, keywords identifying the exclusive offer and geographical location should be selected. Make sure you build your local presence on the web with the right SEO techniques. Don't forget, your website is the cornerstone of your marketing strategy. If you cannot handle SEO on your own, look for a local SEO service to do it for you. Appearing at the top of search results for a relevant local search is a great way to get noticed in your community.
Offer Discounts, Deals, and Coupons
Discounts are one of the most convincing ways to attract new customers. You can choose to offer discounts, coupons, or free products/services to customers, with particular attention given to first-time customers. There are several ways to offer these discounts to customers, including through social media platforms, direct mail, newspapers, and electronic newsletters. You can try using different methods in your marketing campaign to determine the most effective techniques for your business.
Use Social Media
Reach more customers where they are by building an active presence on social media. As a local business, a Facebook account can help you promote sales, attract new customers, and participate actively in local groups. In turn, this can encourage Facebook members to visit your business or its website.
Sign up with Local Directories
The Internet is an increasingly effective local marketing tool, and local directories are the place to market your business. Your first port of call should be Google My Business; customers who are searching on Google or Google Maps can find your contact information. Then, you can look for other local directories and yellow pages to create a business profile for your brand.
Cooperation with companies that are offering complimentary services can give you the opportunity to use synergies that can be very effective in building a company. For example, if you have a company that specialises in SEO, you could work with a company that creates websites, referring customers to one another.
Participate in Local Blogs and Online Forums
You can improve exposure through posting reviews, writing guest articles on local blogs, and participating in online forums. Make sure your signature includes your contact details and website.
Offer Excellent Customer Service
When customers enjoy the time spent doing business with your company, they will probably recommend you to their friends and relatives. Therefore, you should always focus on providing the best customer service. This can mean entertaining children while the parents are shopping, offering drinks to customers, and providing a perfect shopping experience all round. These efforts will also help you stand out from the competition.
Face to face networking with potential customers, even on the streets, can be an extremely effective way of gaining local clients. Through these encounters, you can also build marketing partnerships with local companies.
Other traditional marketing techniques that can be used to attract local customers include targeted information brochures, press releases for local media, and local sponsorship.
Attracting customers to your local business can be easy if you know what to do. Hopefully, the ideas discussed in this article will point you in the right direction so that you can soon begin to experience an influx of customers in your place of business.