Marketing Exchange

Group for those involved with marketing in an engineering organization or to engineers.

Members: 121
Latest Activity: Mar 23, 2018

Discussion Forum

Looking for Feedback

Started by David Archer. Last reply by Saloni Jan 2, 2018. 4 Replies

e-Newsletters: inexpensive yet powerful

Started by Gary Mollohan. Last reply by Roxann Machac Aug 17, 2011. 5 Replies

Don't be afraid of video!

Started by Gary Mollohan. Last reply by Gary Mollohan May 27, 2011. 1 Reply

Comment Wall


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Comment by Scott Malcolm on September 27, 2012 at 1:54am

Check out my albums and let me know what you think! Anybody else involved in product photography

Comment by Gary Mollohan on September 21, 2012 at 12:36pm

In case anyone's interested, e-learning site has a great 6-hour course on creating and managing Google AdWords accounts. A one-month membership will cost you about $20, but it's worth it. Also, if you'd like to dabble in banner ads on a budget, check out Their retargeting feature lets you target previous visitors to your site and displays your company's banner ads when those  visitors check out hundreds of popular sites around the Web. How cool is that?!

Comment by Roderick Whitfield on September 6, 2012 at 6:56pm

For any of your Industrial small parts needs such as piping/tubing, Bolts-assemblages etc. tools, material(metals,plastics, composites), machine tooling visit Small  Small Parts.Com 

Comment by Marshall Matheson on April 9, 2012 at 4:15pm

Was at ad tech 2012 last week - quick summary with a couple highlights -

Comment by Roxann Machac on March 8, 2012 at 8:25am

Caren is right, great ebook!  I didn't even know you could pin videos.  One thing that works for me: the Pin it button on the toolbar. There is something so compelling about that gadget.

Comment by Caren Vay on March 8, 2012 at 8:05am

Allison, that ebook was great! really useful to see how to use Pinterest for b2b.

Really interesting to see how others are using Pinterest for business too!

Comment by Roxann Machac on March 8, 2012 at 7:26am

I just pinned your .50 cents per idea pic!  It's really helpful to see how others are using the site.  It seems that the most shareworthy pics will be the fun ones, as opposed to a photo of a gearbox, but who knows.

Comment by Roxann Machac on March 8, 2012 at 6:52am

Anyone using Pinterest yet for business?  I am doing it on a trial, but I don't have the knack yet, and I don't have much time.  Is it worth doing?

Comment by Rick Feineis on August 23, 2010 at 3:14pm
Hello everyone,

We offer instructor led online training to engineers in North America and a few select countries around the globe. Our training services are unlike anything that you may have experienced in the past. We leverage cloud based training centers that allow for students to receive high end CAD training without having to own the software or to leave their home or office.

We're currently marketing via LinkedIn, Facebook, Google, Bing, blogs and a 10,000 person opt-in database. I'm always open to ideas on how to better present our value proposition. Any feedback is more than welcomed.

Our website is - Please provide constructive feedback.
Comment by Marshall Matheson on March 16, 2010 at 8:28am
Hi Donald - great to see the Engineering Exchange at position 4 just behind Facebook. Depending on your business model, this list will vary or not apply. I know some businesses really leveraging LinkedIn, while Facebook yields little in conversion on the industrial side. The rule is go where your audience is, and again great to see an applicable audience here on the EX for you.

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