They should be investing mentally in developing true efficient products that can reduce the

average homes cost of  operation in other words development better products for a green

lifestyle such as heating/cooling/ventilation systems with quality and economics built in the same formula, however other examples could be water collection and filtration systems, hydronic heating

systems as well, just a down right increase of awareness of such problems would get us started.

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Very true Roderick - but what do they do when the boss says - NO

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