AMETEK, Inc. headquartered in Berwyn, Pa., was founded in 1930. Specializing in manufacturing and electromechanical devices, the company has approximately 13,300 colleagues working at more than 100 manufacturing facilities and more than 100 sales and service centers in the United States, Europe, and around the world. Most recently, it has opened an office in Bangaluru, India, and for many other AMETEK products a faciilty in Sao Paulo, Brazil. The Brazilian facility handles motor manufacturing and sales, service and support.
You might say that AMETEK is powerfully instrumental. However, it is a highly diversified company. Its Electronic Instruments Group (EIG) makes monitoring, calibration, and display devices for the aerospace, heavy equipment, power generation, and other industrial markets. Its Electromechanical Group makes air-moving electric motors for vacuum cleaners and other floor care equipment, blowers and heat exchangers, connectors for moisture-proof applications, and specialty metals for the aerospace, mass transit, medical, and office products markets. The products it makes are as simple as a dc motor and as complex as a secondary-ion mass spectrometer (measures elements in product).
John Fedyna, Manager, Marketing Communications explained, “You never know what you will get on a daily basis. We literally have dozens of businesses and locations, we manufacture and produce thousands of products. We have to respond to each and every client need. These may present a challenge, each and every day. However, that’s what makes our company thrive… challenges.”
AMETEK's advertising relies on trade and m-line advertising for its products. Because the company creates products used by manufacturers, it is reasonable to think that AMETEK may not be a household name. Nevertheless, its products can be found in a variety of common household and consumer products. This company could be called “AMETEK inside” (just like “Intel inside”). One of its products is an actuator for Red Box’s automated DVD kiosk rentals, that are found outside of grocery or retail stores. When a person selects a particular DVD the actuator, inside of Red Box, grabs and pushes the DVD out of the box. The actuator also grabs and puts the DVD back into its slot upon return.
Without corporate advertising, this company relies on four methods, to achieve growth: 1.) Operational Excellence; 2.) New Products; 3.) Strategic Acquisitions; and, 4.) Global and Market Expansion. As an example, AMETEK strategically acquired Reichert Technology. Reichert makes phoropter machines (used to measure a person’s lens refraction during an eye examination). These devices are commonly found in an ophthalmologists office. In addition to acquiring companies, AMETEK’s global and market expansion goal, also has proven effective. With sales to markets outside the U. S. now accounting for half of its total revenues.